Grow Your Business with Promotional Giveaways at Trade Shows

A trade show booth is always a seemingly appeasing visual treat that all entrepreneurs enjoy. As the enthusiastic crowd flows in, it looks like the stage is already set for your business to move ahead in its venture to generate leads and convert sales. Moreover, the traditional tactic of driving traffic with promotional giveaways at trade shows is still a widely practiced technique by most businesses.

A promotional gift that is engraved in with the brand’s logo and label stays etched to the people’s memory that essentially contributes to creating recalls even 6 months after the show. Also, with the promotional gift items you can easily acquire the contact details of your guests as they will be more than happy to share the information to thank you for your gift.

Of course, when there are a large number of other businesses out there trying to woo conference attendees, it is not an easy task to grab the eye of all the people present there. But small things like a promotional giveaway can hike the traffic to your booth which provides you with a golden opportunity to interact and generate future prospects. This will ultimately help to generate more leads which pave way for new customer acquisition.

According to certain researches and studies, 52% of the driving force behind a conference attendee’s interest in a particular trade booth is the promotional giveaway that they are offering for visiting their booth. When you offer appealing items more number of people move towards your booth, but then it depends on the Trade show giveaway that you choose to pamper them with.

The commonly used promotional gift item ideas include USB drives, ice scrapers, imprinted mugs, promotional pens, imprinted tote bags and so on. While selecting the trade show promotional items consider the demography of your prospects and also it should reflect your company’s image. Now that you are spending some dollars on trade show giveaways, plan something that people will use once they return from the show, which will spin trade prospects for your business.

Here are a few questions that you can ask yourself, while contemplating on ideas for trade show giveaways:

Is this promotional gift in synch with your brand and product image?

1. Will the promotional items fit into your budget?

2. Is there enough space on the promotional gift for printing your company’s logo, and message?

3. Do you think the promotional gift item is unique and will create an impression?

4. Last but not the least, will YOU like to have this promotional gift?

Also Read: Promotional Item Ideas 2016 As Recommended By Experts

Benefits of Trade show giveaway gifts

1. Generate Response

Studies reveal that customers are interested to deal with brands that giveaway promotional gift. This has an enhanced response rate when compared to the other traditional marketing and advertising techniques.

2. Brand Recall

It has been found that over 39 % of customers tend to remember the brand and business name, even 6 months after they have received the promotional gift. It promotes brand awareness and increases likelihood.

3. Promote passive advertising

This is also the best way to increase your customer base as the promotional gifts have been great at attracting the attention of people who do not belong to your prospect category.

How to hand over promotional gifts?

Do you think stacking up all the giveaways on your trade show booth table and expecting the people to collect it from there will be a great idea? Of course not! It is one of the weirdest of things that you are doing, in fact you are inviting a great deal of loss by doing so. It actually degrades the value of the takeaway to the conference attendees and what about the money you invested on these valuables?

Why not personally hand out the promotional giveaways to your potential prospects and this will also provide you with an opportunity to interact with the people and further collect their contact information.

You can also ask them to fill in a lead form before you hand them the giveaway.

Also Read: Awesome Corporate Gift Ideas For Employees

Choose your promotional gifts

As we have already discussed, promotional gifts are a great source of driving traffic to your trade show booth. But what drives this traffic? When you are offering items that people love, automatically traffic flows in. Here are a few factors that you need to consider before choosing trade show giveaways:

1. Uniqueness

We see the same kind of items being rotated across in almost all the booths in a trade show. For instance, if you plan to use a pen as your promotional gift, then it is fine, but make sure that it has something unique that distinguishes it from the pens that other booths are offering. You can choose to include a highlighter in your pen, so that when it lies in the desk container the next day, people start noticing your pen thereby highlighting your company’s name.

2. Quality matters

Don’t just giveaway something for the sake of giving. The promotional giveaway should be something that will last and people can use it for over a long time which makes it mandatory that you give importance to quality. For instance, if your corporate gift giveaway idea is a T-Shirt, ensure that it is manufactured in high quality fabric that will last and also get your company’s logo and message imprinted over the gift. People love to use stylish items.

3. Printable surface

Now that you have chosen your promotional gift, ensure that it has a printable surface and enough space for promotional gift printing your company’s logo and message. As this is going to be a valuable gift that people will keep along with their collections for a minimum of 2 years, it will be great to have a company identity etched to their memories.

The promotional giveaways are some of the simple tactics that you can utilize to create brand awareness, while ensuring a repeated exposure for your brand across your target audience.

Seek assistance from an expert to help you with choosing promotional gifts that will attract people’s attention.

ZAA Promotions has been helping people to customize promotional giveaways and business gifts ideas for employees and also provides complete branding services. We provide a complete range of unique gift ideas for your business needs.