Promotional Item Ideas 2016 as Recommended by Experts

Trade shows and promotional events are an expensive affair. The whole purpose of organizing these events is to build and foster relationships with people that matter to you. Promotional Items are one of the key highlights of these business trade shows.

Dropping a pen or a business card into the trade show kit were some of the popular promotional giveaway items decades ago. But, as years passed people’s preferences changed and now things are different. No one will enter your trade booth if you are standing with a pen or a business card and going to talk them into making a business deal.

You are here to build brand reputation and find new prospects. A promotional trade show giveaways have a significant role in helping you generate leads and drive traffic to your trade show booth.

The attendees at the conference are your pre-qualified prospects and the people who will be your customers tomorrow. So, pamper them with something that they will recall at a later time.

Here are some expert thoughts as published by Inc. on what are the things that you need to take into consideration when planning for promotional items:

1.) Steph Auteri of Word Nerd Pro says why not think beyond business cards? According to her, bookmarks are the best trade show giveaways. Bookmarks contain all the information on your business card and more. For someone who is in the word industry, what better idea can you think of when it comes to connecting with your dear people.

2.) Here is what Thursday Bram of Hyper Modern Consulting has got to say- It need not be always something too materialistic. Non-tangible things find a place in your customers heart. If it is a paper or a business card that you are giving as part of the tradeshow promotional event, then there is all possibility that the attendees will lose it before they even reach their homes. Why not give something like a white book or an E-book Guide that can be downloaded. These gifts will stay with them forever.

Also Read : 11 Top luxury corporate gifts ideas for women employee

3.) Why not think of T-Shirts as recommended by Doreen Bloch of Poshly Inc.? Usually, we all spend a lot of money on buying trade show giveaways that have no relevance to our business products neither do they benefit the attendees. When you are up on spending too much of bucks why not gift something like a T-shirt that people will wear and also each time they find it in their wardrobe they will think of the trade show, and this will help in fostering relationships.

4.) John Hall at Digital Talent Agents says that give something unique, a takeaway that they have never seen before. That’s a brilliant idea! Imagine how happy you were to receive a gift that no one presented you with before this. The same rule applies to promotional giveaways too. People love receiving gifts that they have not seen before.

5.) Show some care is what Lauren Fairbanks at Stunt & Gimmick’s has got to say. She says the conference attendees are standing for a long time in the queue. Also, running around the panels for hours! Of course, by evening, they would be totally exhausted. Now and then businesses declare “Customer is their king” and blah blah blah. But how do you prove it? Show your care. Gift them a branded care package that contains a quick snack, aspirins, bandages, maybe a notepad and an USB drive. Something that will make them smile.

Also Read : 5 Most popular corporate gifts for promotion companies in Dubai

6.) Nancy T. Nguyen at Sweet T says that small things can pay it off big. As she recollects having distributed 100 individually wrapped tea bags with their company information and a coupon stamped on each wrapper worked magical wonders. Try out something similar. It works!

When choosing a trade show giveaway here are three things that you need to take into consideration

1.) Affordable: If you were to gift a brand new villa in one of the city’s posh locality, no doubt yours would be the most crowded booth. But, no one is a nerd to do that not even in their worst dreams. One of the most important aspects of gifting is that choose an item that will serve your prospects and don’t go on giving out the promotional gifts to every other person who walks into your booth.

2.) Don’t even think of throwaways: A bad idea! We have seen some businesses presenting the people with a promotional gift that finds a place in the waste bin before even they leave the tradeshow. A pen holder or a tablet kit will be a priced possession when compared to a promotional pen that most of the trade booths are giving away. Make smart choices and wise decisions before you choose a gift.

3.) Branding: Once you make a selection for a promotional giveaway, the next stage is branding. Place your company logo on the trade show giveaway item that you are going to gift the conference attendees.

A statistics report says 52% of attendees will enter your booth if you have something special for them.

Remember you need to choose a promotional giveaway that reflects your company or product or service and is something that is useful to your prospect.

Here are some of the best trade show giveaway items and ideas:

★ Reusable or disposable water bottles
★ A cleaning cloth for touchscreens
★ Branded Headphones
★ Lip Balms
★ Promotional pens
★ Breath Mints

Also Read : Things To Consider Before Choosing Corporate Gift Items

These are common ideas but work wonders within your customer group.

Companies giving away promotional gifts that are unique and different find a way to their people’s hearts.

Uniqueness is not the only critical factor, but it is more. Attractiveness and usefulness will lure people and something that they can easily relate to whenever they think of your brand.

What was the promotional gift that you gave away on the last tradeshow? Share your ideas with us. Did it help in converting prospects to leads? Tell us how and also share your brand’s story with us…

ZAA Promotions is a promotional giveaway distributor in Dubai. We help businesses and corporates choose gift items and also offer recommendations on customizing gift ideas for your dear ones.

For further enquiries, contact us today!