Things to Consider Before Choosing Corporate Gift Items

Christmas is round the corner and everyone is busy with the preparations to welcome another year of joy and excitement. Christmas means celebrating the joy of togetherness where people are eagerly looking forward to giving and receiving gifts. The excellence of Corporate gift items lies in its appropriateness and not in its value. Gifting is a process that requires you to do a lot of thinking and brainstorming to generate excellent gift ideas because you do not want your gifts to appear either too gaudy or inexpensive.

Remember the golden rule “The joy you give to others is the joy that comes to you”, which means giving opens the way to receiving. Often businesses and corporates put off the idea of gifting their valuable people as they find it unaffordable or a time-consuming affair to contemplate something creative and attractive in their gifts. Why not grab the opportunity of Christmas and polish your client relationships? Never get tired of doing little things for others, sometimes these little things occupy the biggest part of their hearts. This Christmas, utilize the opportunity and organize a gifting program to establish new relationships and foster your relationship with the existing client groups.

Think of giving not as a duty but as a privilege. Corporate gift items are usually given to:

1. Major Potential Clients
2. Employees
3. Client Prospects

Business gifts are mainly focused on thanksgiving as part of the business’s efforts to acknowledge how much they value customer relationships. Employees are given gifts as a token of appreciation for their dedication, hard work and strong-willed support in the organization’s business process.

Corporate gift products play an important role in strengthening the relationship bonds between the giver and the receiver.

There are certain things that you need to strongly consider before planning gift ideas:

From the client perspective, you need to plan for business gifts that do not resemble ad promotions as there are no blatant imprints and also make sure it does not remind the people of those recognitions that are organized as part of prescribed programs.

When you are planning business gifts for employees, it should not look like you are providing them with performance incentives that are part of the company’s employee performance strategies.

Though you might not find any direct impact on the business’s bottom line enhancement, there are benefits that you will reap in the long run. Some companies organize gift giving as inevitable parts of their marketing strategies. When you have an effective marketing strategy planned with excellent ideas of corporate gifts you are moving across the right path and brilliantly utilizing one of the affordable methods to build relationships with people who will add value to your business.

ROI generation

Giving corporate gift is one of the proven techniques that helps to enhance business activities though you cannot totally rely on it and use it as a marketing strategy for generating substantial ROI ‘s.

Studies reveal that organizations or vendors giving away corporate gift products are seen to acquire new customers and retain existing clients with double the possibilities compared to those companies that do not indulge in any kind of gift giving programs.

Now that you have planned to give out gifts to your beloved people on the occasion of  Christmas there are some things that you need to consider before customizing corporate gift ideas because ultimately your aim is to generate something advantageous for your business from what you are giving:

Choosing the appropriate gift

Your corporate gift product should reflect how much you value a relationship. This means that when you are choosing a gift item, you do not have to think of the money you were able to generate out of a business transaction with a particular customer, or the time period during which you have known the customer or the relationship closeness you share. Also, consider the client approach towards your business, if the client is too business like then it would be good to abandon the idea of buttering them with baubles. When you are planning gifts for a new customer, you do not have to get too personal or spend too much on customizing an apt present. Last but not least, make sure you are not creating an impression of bribing the customer through your gifts which generally creates a negative impact.

Personalization

People can easily connect through emotions and this applies here. The personality of your gift actually matters, the kind of business gifts that you choose needs to be of interest to your client. The gift should reflect their personality and interests. This is quite simple, just research what they like, and what their interest are. You have the key to their heart. Your gift should be useful to the recipient and also it should give them a sense of attachment, one of the best tactics to personalize your customer relationships.

Presentation

Once you have decided on what you are gifting, wrap it up in attractive gift papers and also attach a personalized card that conveys a message. Address your customer through the personalized card. It should reflect your sincerity and what your intentions are. Also, if your client is nearby, you can hand over the gift in person or else mailing is the best option. This helps to foster emotional attachment.

Customizing

Now the next biggest question is whether you want to add logos or not. In the case of promotional gifts that are part of tradeshow events, you can very well have your logos etched to these. But, when it comes to corporate gifts that are part of gift giving on occasions like Christmas, it would be recommendable not to include your logos. This helps to create an impression of presenting a personal gift.

Corporate Gifts Ideas

Food

This is one of the most popular corporate gift item. On occasions especially as Christmas, people would be excited at the idea of some good food that comes their way and their joy will know no bounds when they share it with their friends and relatives. Also, you need to take care while you wrap up the food, something like a gourmet basket will enter the trash bin or will be ignored in some corner of the kitchen, which implies all your efforts will be in vain. While treating their stomachs, make sure you find a way to remain in their hearts long after they have finished eating. Apply your creativity to your food container package so that your people remember you.

Liquor

Again this forms one of the major corporate gift options. It would be wonderful to gift liquor or wine to someone who owns a wine cellar or has a whiskey collection. Fine Cabernet or a single Matt will generate adrenalin rush in your customers and they will automatically bond to you. In the sin department: A box of the right stogies can really generate a wonderful impression in the eyes of a cigar lover.

Office related items

Pens and desk blotters are things that never go out of their way in creating an impression and also people really love to possess these. Make sure your set of expensive fountain pens do not create animpression that you are trying to bribe them.

Tickets to entertainment shows or sports events

Imagine surprising your people with the ticket to that one show they would really love to go for and would give anything in the world to be present there but could not manage to get the tickets. Your work is done, they will automatically fall in love with you for the timely present you are gifting them.

Gift cards

These are one of the common gift ideas that businesses have been following since the past decades and have been successful at relating to their customers. You do not need to apply a lot of thought when choosing gift cards because you can give it to anyone.

Money

Never gift money because it reflects how bad you are at bribing when all you are trying to is enter the good books of your customers.

Where can you find corporate gifts that reflect what your business intentions are?

You can easily find promotional product item distributors providing gifts to even small business organizations. They are aware of what your needs are and what will appease your customers and work the trick.

ZAA promotions based in UAE are experts at helping businesses contemplate and customize excellent gift ideas to appease their customers without creating an impression of bribing them. We specialize in our unique range of promotional items customized at affordable prices with no compromise over the quality.

Not sure of what to gift your customers this Christmas? Contact us and we will help you!